Competition & industry leadershipFounder, entrepreneur & beauty industry leader

From MAGIK Hair Studio and UKRSALON in Ukraine to OxyOxy Beauty in Florida

Oksana Karvehina’s career combines entrepreneurship, education, competition organization, industry media and original professional concepts. It began in Ukraine, where she founded MAGIK Hair Studio and UKRSALON — a professional beauty magazine and online portal — and organized competitions, educational programs, seminars and master classes. Today she continues that work in Florida.

Our team and story

Oksana Karvehina — competition and industry leadership — Competitions. Education. Community.

Founder & organizer in UkraineMAGIK Hair Studio & UKRSALON

Through MAGIK Hair Studio and UKRSALON, Oksana initiated and organized professional beauty competitions, educational programs, seminars, master classes and industry events. She developed competition concepts and categories, coordinated judging panels, invited recognized experts and educators, worked with partners and participants and promoted the industry through specialized media.

Projects

MAGIK Beauty competitions, 2010–2014 — hairdressing, makeup and Body Art
Body Art and Hair Extension competitions
Collaborations with major professional beauty exhibitions

2013–2014: collaborative industry projectsWith the “Mirror of Fashion” exhibition

After building the independently organized MAGIK Beauty competitions in Zaporizhzhia, Oksana expanded into collaborative projects with the “Mirror of Fashion” beauty exhibition, including competitions held in Kharkiv. They brought together hairdressers, makeup artists, body artists and educators, with UKRSALON supporting them as an industry media platform.

Formats

Specialized professional competition categories
Full Fashion Look — Body Art with fantasy makeup, hairstyling and postiche
Educational programs, seminars and master classes

OxyOxy Beauty team at a professional beauty expo

Continuing in the United StatesOxyOxy Beauty™ and the Invisible Hair Extension System™

After relocating to the United States, Oksana expanded her work: salon ownership, education, brand development, original methodology, judging, speaking and participation in major industry events. She runs OxyOxy Beauty Salon & Hair Studio in Florida and develops training programs for hair extension specialists — from hands-on education and advanced training to master classes and certification.

Today

Founder — OxyOxy Beauty™ hair brand
Creator — Invisible Hair Extension System™
Owner — OxyOxy Beauty Salon & Hair Studio, Florida
Licensed U.S. cosmetologist and hair extension expert
Educator, trainer and master class speaker
International competition judge

MAGIK Beauty 20112nd Annual Professional Beauty Competition · November 24–25, 2011 · Zaporizhzhia

Held at the Kozak Palats Exhibition Center as part of the Zaporizhzhia Beauty Salon 2011 exhibition. As founder and lead organizer, Oksana coordinated the championship program, categories, judging, master classes and presentations for specialists from several Ukrainian cities — a multidisciplinary platform combining competition, education and networking.

Competition program

10 hairdressing categories — from Creative Hairstyle and Bridal Braiding to Postiche Work and 18th-century hairstyles
5 makeup categories — creative, fantasy, Ancient Egypt, bridal and 1930s
Body Art — theme “Snow Queen”

Education & judging

Cold hair extension methods — Oksana Karvehina & Anastasia Stupnik
Braiding & hairstyles — Yulia Shcherbina
Seminars on salon makeup, Body Art, sales and Face Tuning
Panels of certified Ukrainian judges, champions and trainers

Beauty 20101st Interregional Professional Beauty Competition · November 19, 2010 · Zaporizhzhia

Organized by Zaporizhzhia Expo Center and MAGIK Hair Studio — founded and led by Oksana — as part of the Zaporizhzhia Beauty Salon 2010 exhibition. Oksana developed and coordinated the program, professional categories, educational activities and master classes. Work was evaluated on technical execution, precision, creativity, overall image and each category’s requirements.

Hair Extensions category

An 80-minute competition in the occipital area using at least 60 strands, judged on safety, speed and cleanliness, technique, appearance and color selection.